If you are new to conducting surveys, you might be wondering about the best types of questions to use in order to be able to analyze the data properly.

A great place to start is simply to measure the level of ‘positivity’ that people feel about the things that you want to measure. For example, you might want to know if customers are satisfied with your services.  However, there are many aspects of your services that you might want to measure.  Our suggestion is to focus on how positive your customers are about the things that are most important to you (and them).

Let’s say you want to measure how well you are performing in the areas of purchase experience, post-sale service and how helpful the website was when first considering the product or service.  You can create three separate questions that are presented as a ‘scale’, and a range from negative to positive (a scale question).

What is also important is the way these questions are displayed to the person taking the survey. Scale questions are displayed horizontally, from left to right. We suggest always having the lowest number as the negative response on the left, and the highest number as the positive response on the right. This makes it easy for the person answering to answering to be clear about their choice.

You can measure positivity in a number of different ways using a number of different themes. For example…

Satisfaction.  From Very Unsatisfied to Very Satisfied

Excellence.  From Very Poor to Excellent

Likelihood.  From Very Unlikely to Very Likely

Agreement.  From Strongly Disagree to Strongly Agree

Of course, you can also make up your own.  The most important thing is that the question is easy to understand, and you present it in a way that allows the people answering to know exactly how they should answer the question.

And of course, if you need any help, simply get in contact with us.